Rachel Orr

2017 Gift Guide

It's no secret to my friends and family that I love gift giving. So much so, I ran a blog for a year called Simply Gifted, so I adapted a few of the DIY ideas for our DIY guide. To say I was excited to art direct and oversee the design of The Lily's first holiday gift guide, is an understatement. 

We hand selected xx items made by women. I commissioned one-of-a-kind typographic illustrations from Simi Mahtani for each of our seven guides. I worked with photographer Linda Wang to shoot all of the photos. Then, I hand drew elements and typography on all the items and even animated a few.


2017 Gift Guide

Gifting is one of my passions, as you can see from my short-lived blog. I was excited to lead the design and art direction of The Lily’s first-ever gift guide in 2017. From the beginning, we decided to feature gifts made by women or women-owned businesses.

I hired typographer, Simi Mahtani to create unique type treatments for seven guides. I worked with photographer, Linda Wang to photograph every item. And finally, I created dozens of embellishments for each gift page in order to add a handmade touch and make the guide feel that much more special (a few of the were even animated!)