Rachel Orr

about

 
 Photo by  Jesse Ditmar .

Photo by Jesse Ditmar.

Senior Art Director

I’m the Senior Art Director on #TeamLily. I create and commission editorial illustrations for stories published on The Lily and on our social media channels, I co-manage the Lily's Instagram account and develop strategies across various platforms to maximize the reach of our content. I also I conceptualize, pitch and execute recurring features and special projects.

As a manager, I coordinate the schedule for the Emerging News products team, organize our Instagram story schedule as well as closely track our Instagram analytics in order to make more informed content decisions.

In September 2017, I spoke about the creation of The Lily with Amy King at Contrary Con, an anti-conference hosted by iStrategy Labs, a digital advertising agency in Washington, D.C. I have also been invited to speak at the school of Visual Communications at Ohio University (my alma mater) and have served as a participant in student portfolio reviews.

Check out my resume.


The Lily

The Lily started in June 2017, as a new product from Emerging News Products team at The Washington Post. My boss (creative director and editor-in-chief), Amy King, proposed and developed the idea. The Lily exists to elevate stories critical to the lives of women.

As one of two art directors, I was heavily involved with pitching the idea of The Lily as a new publication, creating the look and feel of the brand, building our audience from the ground up and executing design on a daily basis.

The Lily would be nothing without the amazing women I work with. Teamwork makes the dream work! I love my team and you can learn more about them here. I think it’s important to cultivate an open, communicative and trusting environment.

We are everywhere you are. Twitter. Facebook. Instagram. In your inbox. And, of course, TheLily.com

 Photo by  Jesse Ditmar .

Photo by Jesse Ditmar.

Before The Lily

I grew up in Ohio, attending Ohio University in the wonderful town of Athens, Ohio. My friends and I lovingly refer to Athens as Neverland. I earned a degree in Informational Graphics and Publication Design with a specialization in Magazine Journalism. I went on to work at The Arizona Republic in Phoenix for a few years before landing a job at The Washington Post. In my four years at The Washington Post, I have worked as a print designer for Express — a free daily tabloid paper – and a digital designer for The Emerging News Products team, where I have been a design lead on Facebook instant articles, podcast branding and special projects for distributed platforms.